King Abdulaziz Airport
Objective
Create a flexible campaign system that communicates multiple messages clearly to time-poor airport audiences.
Insight
Airport audiences are time-poor and frequently focused on navigation or their mobile devices. Campaign messages therefore need to be understood within seconds.
Concept
Inspired by contemporary mobile-app interfaces, the campaign uses a modular bento-grid system to present multiple messages clearly. The familiar structure improves scan ability and creates a flexible visual system that can adapt across airport touchpoints
