Achieved and Advancing
Objective
Develop a campaign direction that celebrates the progress already achieved by the Quality of Life Program
Insight
By 2023, the Quality of Life Program needed to celebrate what had been achieved while showing that the journey was still moving forward.
Concept
The campaign was built around “وصلنا ومكملين” — “We’ve Come This Far, and We’re Still Moving Forward.” Each visual represents a different aspect of quality of life, while the flowing graphics communicate progress, continuity, and momentum.
